WIFI ADVERTISING ENGAGES MOBILE & TABLET DEVICES IN HIGH FOOTFALL PUBLIC ENVIRONMENTS E.G. TRAIN STATIONS, AIRPORTS & HOTELS. AS PART OF A NON-INTRUSIVE ‘VALUE EXCHANGE’ USERS ARE SERVED A DIGITAL ADVERT IN RETURN FOR FREE INTERNET ACCESS.
Users are required to select a WiFi Network via the SSID (Service Set Identifier)
Users are then required to complete a one-time registration (EU directive)
Users are directed to view a short static advert, pre-roll video or complete a CTA
Users are re-directed the advertisers website or App download environment
With over 34.6 million smartphone and 21.3 million tablet devices used daily within the UK, brands can now target ABC1 consumers through WiFi Advertising and Network Sponsorship.
A simple Value Exchange allows brands to engage with mobile, tablet and laptop users, who are served a static ad, pre-roll video or CTA i.e. App download in return for free WiFi access.
At MOOH we manage everything from start to finish, which includes:
Below shows the current market share by device Operating System.
Since its launch in 2011 MOOH has become one of the UK’s leaders in WiFi Advertising, Sponsorship and location based marketing. Our WiFi networks include Rail Stations, Airports, City Centres, Hotels, Taxis, Bars and Sports Stadia to name a few, which allow us to position brands in front of millions of consumers every day.
Based in London’s West End we’re minutes away from many of our clients, allowing us to develop more personable relationships through regular face to face meetings and campaign briefing sessions.
Our team of bright and energetic professionals have been hand-picked due to their experience and reputation within the industry, and consists of ex-planners, buyers, media sales specialists and ad-ops, all of which is backed up by MOOH’s senior management team.
MOOH Group Ltd | London
Tel: +44 (0)207 734 4155 | Fax: +44 (0)207 681 3769