• WELCOME TO MOOH

  • LEADERS IN WIFI ADVERTISING

  • REACHING MILLIONS EVERY DAY

START YOUR JOURNEY HERE

WIFI ADVERTISING

devices

 

WIFI ADVERTISING ENGAGES MOBILE & TABLET DEVICES IN HIGH FOOTFALL PUBLIC ENVIRONMENTS E.G. TRAIN STATIONS, AIRPORTS & HOTELS. AS PART OF A NON-INTRUSIVE ‘VALUE EXCHANGE’ USERS ARE SERVED A DIGITAL ADVERT IN RETURN FOR FREE INTERNET ACCESS.

 

NETWORK SELECTION

Users are required to select a WiFi Network via the SSID (Service Set Identifier)

REGISTRATION

Users are then required to complete a one-time registration (EU directive)

SPLASH PAGE/ VIDEO

Users are directed to view a short static advert, pre-roll video or complete a CTA

USER RE-DIRECT

Users are re-directed the advertisers website or App download environment

55.9 MILLION ACTIVE SMARTPHONES & TABLETS IN THE UK

EFFECTIVE MOBILE ADVERTISING

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With over 34.6 million smartphone and 21.3 million tablet devices used daily within the UK, brands can now target ABC1 consumers through WiFi Advertising and Network Sponsorship.

A simple Value Exchange allows brands to engage with mobile, tablet and laptop users, who are served a static ad, pre-roll video or CTA i.e. App download in return for free WiFi access.

At MOOH we manage everything from start to finish, which includes:

  • Insight, Planning and Strategy
  • Design & Creative Support
  • Ad Serving and Tracking
  • Post Campaign Analysis/Reporting

Below shows the current market share by device Operating System.

Apple iOS
.60.24%
Android OS
.22.94%
Other
.16.82%

apple APPLE & ANDROID OPERATING SYSTEMS android

OUR SERVICES

WiFi Advertising

  • Short-term brand activity, targeting mobile and tablet devices whilst users access free public WiFi.

Ad Serving

  • Scheduling and deploying digital content, in addition to in-house or 3rd party tracking and post-activity reporting.

Creative Support

  • Digital design, videos, animations, online ads, rich content, HTML, iOS/Android Apps and mobile sites.

Insight

  • Network analysis (usage, statistics, demographics) and testing, commercial validation and general network research.

MILLIONS OF IMPRESSIONS & HIGH CTRs

ABOUT US

Since its launch in 2011 MOOH has become one of the UK’s leaders in WiFi Advertising, Sponsorship and location based marketing. Our WiFi networks include Rail Stations, Airports, City Centres, Hotels, Taxis, Bars and Sports Stadia to name a few, which allow us to position brands in front of millions of consumers every day.

Based in London’s West End we’re minutes away from many of our clients, allowing us to develop more personable relationships through regular face to face meetings and campaign briefing sessions.

Our team of bright and energetic professionals have been hand-picked due to their experience and reputation within the industry, and consists of ex-planners, buyers, media sales specialists and ad-ops, all of which is backed up by MOOH’s senior management team.

CONTACT US

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MOOH Group Ltd | London

Tel: +44 (0)207 734 4155 | Fax: +44 (0)207 681 3769